Avaya recently demonstrated the power of intelligent communications to the banking and finance industries. Avaya's intelligent communications creates new opportunities especially for exceptional customer service and greater workforce productivity, spanning revenue growth, cost efficiencies and brand differentiation. It addresses financial business' key concerns-enhanced customer experience, empowering, mobility solutions for a more personalized service, and to capture new income streams to drive sustained revenue growth and facilitate branch expansion.

According to Ed Doctolero, Contry Director of Avaya Philippines , many financial services firms faces a number of challenges in growing their business and gaining advantage over their competitors. he says that communications now play a pivotal role in enabling financial services, especially in the current world of IP telephony, web services and service-oriented architecture (SOA).

"Intelligent Communications is the result of embedding communications applications within mission-critical business processes to deliver competitive advantage," explains Doctolero. "Those financial services firms that adopt and leverage Intelligent Communications can improve profitability through increased revenue from new and existing customers as well as through greater efficiency and productivity."